The Retail E-Commerce Playbook For 2022

Executive Overview: The Art And Science Of Retail E-Commerce

Forrester estimates that online sales will represent 28% of total US retail spending by 2024. Invest in and execute on digital to boost your overall sales.

Continue reading Executive Overview

discover	plan	act	optimize
Vision	Assessment	Organization	Performance Management
Landscape	Strategic Plan	Processes	Benchmarks
Business Case	Roadmap	Tools And Technology	Continuous Improvement

DISCOVER

Vision

Five Key Stakeholders Will Define Retail In The 2020s

January 27, 2021
Sucharita Kodali, Fiona Swerdlow
Landscape

How Brand Manufacturers Can Manage Messy Online Marketplaces

June 18, 2021
Sucharita Kodali, Madeline Cyr
Business Case

Building The Integrated Retail Commerce Business Case

March 24, 2022
Sucharita Kodali, Scott Compton

PLAN

Assessment

Retailers: Assess Your Digital Business Maturity

April 7, 2022
Sucharita Kodali
Strategic Plan

The Five Key Success Factors Of Every Digital Business

January 4, 2021
Sucharita Kodali
Roadmap

Must-Have E-Commerce Features

February 18, 2022
Sucharita Kodali, Scott Compton

ACT

Organization

The Four Facets Of Adaptable Digital Commerce Teams

December 19, 2018
Sucharita Kodali
Processes

Five Practices To Succeed With Your Retail E-Commerce Strategy

January 15, 2021
Sucharita Kodali
Tools And Technology

Now Tech: Omnichannel Order Management Systems, Q1 2021

January 19, 2021
Emily Pfeiffer, Brendan Witcher

OPTIMIZE

Performance Management

The Retail E-Commerce Metrics That Matter

January 25, 2021
Sucharita Kodali
Benchmarks

The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

March 25, 2019
Sucharita Kodali
Continuous Improvement

Retail Trailblazers To Emulate In 2021

May 19, 2021
Brendan Witcher, Nicole Murgia