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For eBusiness & Channel Strategy Professionals

The Retail eCommerce Playbook For 2017

Executive Overview: The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this significant digital touchpoint affects others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name published on December 16, 2016. We've refreshed the data with our latest forecasts.
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Vision
Assessment
Organization
Performance Management
Landscape
Strategic Plan
Processes
Benchmarks
Business Case Coming October Road Map
Tools And Technology
Continuous Improvement Coming January

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