The Social Marketing Playbook For 2021
Executive Overview: Make Social Media Bigger Than Marketing
B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than a brand presence on social networks. This playbook will show companies how to develop social programs with established frameworks that create measurable business results, how to use insights from those programs to address other marketing and business challenges, and how to choose the right social technology vendors to run their social practices efficiently and effectively. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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