For B2C Marketing Professionals
The Social Marketing Playbook For 2019
Executive Overview: Master The Next Wave Of Social
Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This playbook will show marketers how to develop social programs that create measurable business results, how to use insights from those programs to address other marketing and business challenges, and how to choose the right social technology vendors to run their social practices efficiently and effectively. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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