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For B2C Marketing Professionals

The Social Marketing Playbook For 2017

Executive Overview: Master The Next Wave Of Social

Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This playbook will show marketers how to develop social programs that create measurable business results, how to use insights from those programs to address other marketing and business challenges, and how to choose the right social technology vendors to efficiently and effectively run their social practices. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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Vision
Assessment Coming November Organization
Performance Management
Landscape
Strategic Plan
Processes
Benchmarks
Business Case
New: Nov 08
Road Map Coming November Tools And Technology
Continuous Improvement

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