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For eBusiness & Channel Strategy Professionals

The eCommerce Globalization Playbook For 2017

Executive Overview: Take Your eCommerce Business Global

eCommerce revenues continue to climb around the globe. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook helps eBusiness leaders identify the most relevant markets for their businesses, plan effectively for global expansion, build and launch new localized international offerings, and optimize these offerings over time. It is relevant to companies that are just starting out with their global plans, as well as those that have operated internationally for many years. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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