CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR)  2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will … Continue reading Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels