Best Practice Report

2007 Canadian Bank Public Web Site Rankings

Forrester's Competitive Site Assessment Ranks Seven Canadian Banks

April 12th, 2007
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Peter Hult

Summary

Forrester evaluated the seven largest Canadian banks — Bank of Montreal, Canadian Imperial Bank of Commerce (CIBC), Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust — using our Competitive Site Assessment (CSA) methodology. CIBC topped this year's rankings by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and tools.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.