Best Practice Report

2008 Canadian Bank Public Web Site Rankings

Forrester's Competitive Site Assessment Ranks Seven Canadian Banks

April 24th, 2008
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Brendan McGowan

Summary

Forrester evaluated the seven largest Canadian banks and credit unions — Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust — using our Competitive Site Assessment (CSA) methodology. CIBC again tops our ranking, scoring 69 out of 100 and slightly edging out TD Canada Trust.

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