Trend Report

2008 US Bank Secure Web Site Rankings

Forrester's Competitive Site Assessment Ranks Five Top US Banks

Emmett Higdon
 and  two contributors
Mar 13, 2009

Summary

Forrester evaluated the secure Web sites of five of the largest US banks — Bank of America, Citibank, JPMorgan Chase, Wachovia Bank, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. The Bank of America site led all others — earning the top score in nearly every category — by offering users a fully functional site that easily and consistently meets customers' transactional and self-service needs. Web site navigation and presentation still need improvement, with the largest US banks continuing to struggle with the usability of their sites overall.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).