Trends Report

2009 Forrester Groundswell Awards Winners Offer B2B Tech Marketers Valuable Social Media Lessons

November 4th, 2009
With contributors:
Peter Burris , Zachary Reiss-Davis

Summary

Business-to-business (B2B) marketers approach social strategy with a mix of enthusiasm and skepticism. Most want to know which firms execute social pursuits well and what tangible outcomes occur. The B2B Division winners of the 2009 Forrester Groundswell Awards show that high technology product and service providers lead the way in achieving real business results. As social activity expands into different B2B markets — and business people seek out peers online to exchange ideas and validate their purchase plans and decisions — Forrester believes that these examples show how focusing on audience and objectives is key to thriving in a world transformed by social activity.

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