Predictions Report

2009 European Interactive Marketing Predictions

Interactive Channels Will Produce Upsides In A Down Economy

February 9th, 2009
With contributors:
Christine Overby , Emily Bowen

Summary

2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online efforts. While Forrester believes that interactive budgets will be the most robust element of marketing spend, European interactive marketers will need to address staff shortages, changing consumer demands, and an increased focus on analytics.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.