Predictions Report

2009 European Interactive Marketing Predictions

Interactive Channels Will Produce Upsides In A Down Economy

February 9th, 2009
With contributors:
Christine Overby , Emily Bowen


2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online efforts. While Forrester believes that interactive budgets will be the most robust element of marketing spend, European interactive marketers will need to address staff shortages, changing consumer demands, and an increased focus on analytics.

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