2010: A Crossroads For NFC Mobile Payments
Trusted Service Manager And Ecosystem Fragmentation Will Slow Cross-Market Deployments
January 21, 2010
Why Read This Report
Applications based on Near Field Communication (NFC) technology will advance in 2010 as NFC handsets finally reach commercial availability and some pilots move to limited commercial deployment. Yet consumer product strategists seeking to introduce commercial mobile contactless payments will still struggle against an immature ecosystem, general lack of NFC-capable handsets, and competition among competing trusted service manager models to provide application personalization and provisioning. While piloting of NFC is increasing and interest in the technology's potential is clear, consumer product strategists looking to monetize NFC applications should proceed slowly through 2010, focusing market by market for wins while building the partnerships necessary to take mobile contactless payments mainstream.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Mobile Payment Services
Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype
July 28, 2009 | Thomas Husson
Table of Contents
- The TSM: The Trusted Intermediary In The NFC Ecosystem
- 2010 Will Be Pivotal For NFC, But Several Challenges Remain
- As The Ecosystem Evolves, Product Strategists Must Temper Expectations
- Supplemental Material
- Related Research Documents