Trends Report

2010 US Online Retail Technology Investment Outlook

Investment In Core eCommerce Technology Solutions Is Strong For 2010

January 14th, 2010
With contributors:
Patti Freeman Evans , Kate van Geldern


Online retailing looks to emerge from the economic downturn healthier than ever as a channel and as a business. For a majority of online retailers, those results will be manifested in 2010 through increased spending on eCommerce technology. Forrester's Q4 US Online Retail Executive Online Survey shows that eCommerce platform solutions, content management solutions, and marketing solutions look to benefit the most from this increased spending. Also eCommerce executives are shifting how they look to purchase and support these investments, with a marked shift away from internally supported technology and toward externally supported solutions such as fully hosted/managed eCommerce solutions.

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Patti Freeman Evans
and Kate van Geldern