Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

2011 Mobile Trends

January 24, 2011

Authors

Why Read This Report

For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and operating systems (OSes) — and which now includes tablets and other connected devices — will continue to pose challenges. With the traditional hype around technologies that will emerge in 2011, such as 4G networks like LTE, Near Field Communication (NFC), bar codes, and augmented reality, it is also challenging to figure out the real business opportunities. Forrester believes that the mobile/social/local "combo" will drive lots of innovation and growing consumer adoption but not real revenues — yet. The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • 2010: A Recap
  • Ten Key Trends Shaping The Market This Year
  • RECOMMENDATIONS

  • Don't Follow The Technology Hype; Build Your Own Mobile Case
  • Related Research Documents

Recommended Research