Best Practice Report

2011 US Online Sales Bank Rankings

Citibank Takes The Top Spot For 2011

July 11th, 2011
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Douglas Roberge

Summary

Forrester evaluated the online sales process of the six largest US banks — Bank of America, Chase, Citibank, PNC Financial Services, U.S. Bank, and Wells Fargo — using our Website User Experience and Functionality Benchmark (WSB) methodology. Citibank took the top spot in this year's ranking, scoring 71 out of 100.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.