Best Practice Report

2011 Canadian Online Sales Bank Rankings

Royal Bank Of Canada Takes The Top Spot For 2011

Brad Strothkamp
 and  two contributors
Jul 05, 2011

Summary

For the sixth year in a row, Forrester evaluated the online sales effectiveness of the six largest Canadian banks — Bank of Montreal, Canadian Imperial Bank of Commerce (CIBC), National Bank of Canada, Royal Bank of Canada (RBC), Scotiabank, and TD Canada Trust — using our Website User Experience and Functionality Benchmark (WSB) methodologies. RBC took the top spot in this year's ranking, scoring 71 out of 100.

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