Trends Report

2013 Canadian Bank Online Sales Rankings

Royal Bank Of Canada Retains The Top Spot

November 13th, 2013
Tiffani Montez, null
Tiffani Montez
Rachel Roizen, null
Rachel Roizen
With contributors:
Peter Wannemacher , Benjamin Ensor

Summary

Checking accounts are one of the top selling financial products in Canada, and 17% of applicants apply online. To help digital banking teams benchmark their websites and plan future improvements, Forrester used its Website User Experience Review and Website Functionality Benchmark methodologies to evaluate the public websites of the six largest Canadian retail banks. The evaluation covers usability, content, and functionality, including navigation, presentation, merchandising, and online application. You can use this report to get a clear view of bank account online sales best practices and to plan improvements to your own online sales tactics.

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