2013 US Mobile Auto Insurance Functionality Rankings

November 12th, 2013

With contributors:

Benjamin Ensor , Rebecca Katz , Alex Causey

Summary

With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's ranking of the mobile offerings of six leading US private passenger auto insurers. Our ranking examines mobile auto insurance across 26 criteria using Forrester's mobile insurance functionality benchmark methodology. This report will help digital insurance professionals understand the functionality that the largest US auto insurers are offering as well as the best and emerging practices in mobile auto insurance.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.