Trends Report

2013 eBusiness Organizational Trends

eBusiness Professionals Believe Teams Should Integrate With Their Organizations

April 30th, 2013
RR
Rachel Roizen
With contributors:
Carrie Johnson , Douglas Roberge

Summary

As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and team sizes rise. The shift to managing digital programs for offline counterparts signals a new level of multichannel investment and collaboration, with 21% of eBusiness professionals operating mobile programs for stores and branches .This document outlines the results of our December 2012 Global eBusiness And Channel Strategy Professional Online Survey and highlights eBusiness organizational structure data.

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