Summary
As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and team sizes rise. The shift to managing digital programs for offline counterparts signals a new level of multichannel investment and collaboration, with 21% of eBusiness professionals operating mobile programs for stores and branches .This document outlines the results of our December 2012 Global eBusiness And Channel Strategy Professional Online Survey and highlights eBusiness organizational structure data.
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