Summary
With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's ranking of the mobile offerings of six leading US private passenger auto insurers. Our ranking examines mobile auto insurance across 26 criteria using Forrester's mobile insurance functionality benchmark methodology. This report will help digital insurance professionals understand the functionality that the largest US auto insurers are offering as well as the best and emerging practices in mobile auto insurance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).