2014 Australian Mobile Banking Functionality Benchmark
Australian Banks Offer Strong Mobile Services
July 25, 2014
Why Read This Report
We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid strong mobile banking foundations, with a variety of account information and transactional features available for a range of devices. To build on these strong foundations, digital banking teams should help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.
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Also in Collection: Australian Digital Financial Services Benchmark
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Table of Contents
- Forrester's Mobile Banking Functionality Benchmark Methodology
- Benchmarking Mobile Banking: Australian Banks Have Strong Services
- Mobile Banking Functionality Best Practices Of Australian Banks
- Differentiate By Delivering Convenience In Context
HOW FORRESTER CAN HELP
- Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
- Supplemental Material
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