Trends Report

2014 European Mobile Banking Functionality Benchmark

Garanti Tops Our Review Of European Banks' Mobile Services

June 23rd, 2014
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
Benjamin Ensor, null
Benjamin Ensor
With contributors:
Oliwia Berdak , Stephen Walker , Alex Causey

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong mobile banking foundations, with extensive account information and transactional features available for a wide range of devices. To take advantage of those strong foundations, digital banking teams need to help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.