Trends Report

2014 UK Mobile Banking Functionality Benchmark

Barclays Tops Our Review Of UK Banks' Mobile Services

June 23rd, 2014
SW
Stephen Walker
With contributors:
Peter Wannemacher , Benjamin Ensor , Alex Causey

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35 criteria. The firms we reviewed have laid strong mobile banking foundations, with a variety of account information and transactional features available for a range of devices. To build on these foundations, digital banking executives should help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.