Summary
Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings of leading US private passenger auto insurers. In this year's benchmark, we increased the number of insurers evaluated to nine with the addition of Esurance Insurance Services, Nationwide Mutual Insurance, and USAA. This report will help digital insurance professionals benchmark their own capabilities while identifying good practices in mobile auto insurance.
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