Trends Report

2015 Canadian Bank Digital Sales Functionality Benchmark

Royal Bank Of Canada Widens Its Lead On The Competition

November 30th, 2015
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Benjamin Ensor , Audrey Blumstein

Summary

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada — Bank of Montreal (BMO), Canadian Imperial Bank of Commerce (CIBC), Royal Bank of Canada (RBC), Scotiabank, and TD Canada Trust. RBC retains the top spot for the third year running, with a score of 84 out of 100.

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