Save or Share this Report

For eBusiness & Channel Strategy Professionals

2015 China Mobile Banking Functionality Benchmark

Alipay Tops Our Review Of Chinese Banks' Mobile Services

October 26, 2015


Why Read This Report

Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features for a wide range of devices, but Alipay has pulled ahead of them with more extensive and context-based account and money management, transactions, and relevant offers. Digital banking teams should assist customers with money management and engage them with relevant information. This report helps eBusiness and channel strategy pros benchmark and improve their mobile banking capabilities and identify good practices.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Forrester's Mobile Banking Functionality Benchmarking Methodology
  • The Benchmark: Alipay Leads; CMB And ICBC Are Playing Catch-Up
  • Mobile Banking Best Practices Of Banks In China
  • Recommendations

  • Enrich Your Mobile Banking Functionality To Win Customers
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Related Research Documents

Recommended Research