Trends Report

2015 China Mobile Banking Functionality Benchmark

Alipay Tops Our Review Of Chinese Banks' Mobile Services

October 26th, 2015
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Gene Cao, null
Gene Cao
With contributors:
Frederic Giron , Zhi-Ying Barry , Di Jin , Benjamin Ensor , Flora Zhang , Bill Nagel

Summary

Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features for a wide range of devices, but Alipay has pulled ahead of them with more extensive and context-based account and money management, transactions, and relevant offers. Digital banking teams should assist customers with money management and engage them with relevant information. This report helps eBusiness and channel strategy pros benchmark and improve their mobile banking capabilities and identify good practices.

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