2015 China Mobile Banking Functionality Benchmark
Alipay Tops Our Review Of Chinese Banks' Mobile Services
October 26, 2015
Why Read This Report
Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features for a wide range of devices, but Alipay has pulled ahead of them with more extensive and context-based account and money management, transactions, and relevant offers. Digital banking teams should assist customers with money management and engage them with relevant information. This report helps eBusiness and channel strategy pros benchmark and improve their mobile banking capabilities and identify good practices.
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Table of Contents
- Forrester's Mobile Banking Functionality Benchmarking Methodology
- The Benchmark: Alipay Leads; CMB And ICBC Are Playing Catch-Up
- Mobile Banking Best Practices Of Banks In China
- Enrich Your Mobile Banking Functionality To Win Customers
How Forrester Can Help
- Identify Your Mobile Banking Strengths And Weaknesses
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