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For eBusiness & Channel Strategy Professionals

Assess Your Digital Store Functionality

October 20, 2016

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This is the Benchmarks report in The Digital Store Playbook For 2017.

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Why Read This Report

Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand how their digital store experiences measure up against their peers' and general best practices. Our benchmark also reveals that in-store digital technology is still in its early days, with retailers yet to reap its full benefits for customer engagement and operations.

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Table of Contents

  • Forrester's Digital Store Functionality Benchmark Methodology
  • The Benchmark: It's Early Days Of Experimentation For The Digital Store
  • Digital Store Best Practices
  • Recommendations

  • Build On Your Supporting Technology To Mature The Digital Store
  • How Forrester Can Help

  • Identify Your Digital Store Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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