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For eBusiness & Channel Strategy Professionals

2015 European Mobile Banking Functionality Benchmark

CaixaBank Tops Our Review Of European Banks' Mobile Services

June 15, 2015

Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 13 banks across Europe using 41 criteria. While all of the European banks deliver the basics of mobile banking, with a variety of account information and transactional features available for a wide range of devices, CaixaBank has pulled ahead of its peers with more extensive account management and transactional features, a digital wallet integrated into the mobile banking app, and stronger sales and marketing capabilities. Digital banking teams should help customers with money management, keep them engaged with contextually relevant information, and generate sales leads with product offers and information. This report helps eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: CaixaBank Leads, But Many Banks Do Well
  • Mobile Banking Best Practices Of European Banks
  • RECOMMENDATIONS

  • Embrace The IDEA Cycle To Take Mobile Banking To The Next Level
  • HOW FORRESTER CAN HELP

  • Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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