2015 Singapore Mobile Banking Functionality Benchmark
DBS Bank Tops Our Review Of Banks' Mobile Services In Singapore; OCBC Bank Is Hot On Its Heels
June 18, 2015
Why Read This Report
We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking foundations, with a variety of account information and transactional features available for a wide range of devices. To build on these foundations, digital banking teams should help customers with more advanced account information and transactional features. Only then should banks proceed to develop differentiating functionalities that engage customers with contextually relevant information and generate sales leads for product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.
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Table of Contents
- Forrester's Mobile Banking Functionality Benchmark Methodology
- The Benchmark: DBS Leads; OCBC Is Close Behind
- Mobile Banking Best Practices Of Banks In Singapore
- Enhance Account Functionality Before Developing Next-Gen Features
HOW FORRESTER CAN HELP
- Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
- Supplemental Material
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