Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking foundations, with a variety of account information and transactional features available for a wide range of devices. To build on these foundations, digital banking teams should help customers with more advanced account information and transactional features. Only then should banks proceed to develop differentiating functionalities that engage customers with contextually relevant information and generate sales leads for product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

Tags

• Banking,
• Benchmarks,
• Customer Experience Management,
• Financial Services,
• Measurement,
• Mobile Apps,
• Mobile Banking,
• Mobile Web,
• User Experience