Trends Report

2015 UK Mobile Banking Functionality Benchmark

Lloyds Bank Tops Our Review Of UK Banks' Mobile Services

June 3rd, 2015
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
With contributors:
Alex Causey , Benjamin Ensor

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in the UK using 41 criteria. While all of the UK banks deliver the basics of mobile banking, with a variety of account information and transactional features available for a wide range of devices, Lloyds Bank has pulled ahead of its peers with more extensive account management and transactional features and relevant offers based on a customer's context. Digital banking teams should help customers with money management and keep them engaged with contextually relevant information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.

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