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For eBusiness & Channel Strategy Professionals

2015 US Mobile Auto Insurance Functionality Benchmark

October 19, 2015

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Why Read This Report

Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's 2015 benchmark of the mobile offerings of leading US private passenger auto insurers. In this year's benchmark, we increased the number of insurers evaluated to 12, with the addition of American Family Insurance, Metropolitan Life Insurance (MetLife), and The Hartford Financial Services Group. This report will help digital insurance professionals benchmark their own capabilities while identifying good practices in mobile auto insurance.

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Table of Contents

  • Forrester's Mobile Insurance Functionality Benchmark Methodology
  • The Benchmark: Geico Holds Its Lead, With Solid Scores For Most Firms
  • Mobile Best Practices Of US Auto Insurers
  • Recommendations

  • The Relentless Pace Of Change Drives Continuous Mobile Innovation
  • Supplemental Material
  • Related Research Documents

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