Summary
Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features for a wide range of devices, but Alipay has pulled ahead of them with more extensive and context-based account and money management, transactions, and relevant offers. Digital banking teams should assist customers with money management and engage them with relevant information. This report helps eBusiness and channel strategy pros benchmark and improve their mobile banking capabilities and identify good practices.
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