2016 Mobile And App Marketing Trends
Integrating Mobile In Your Strategy As A Key Brand Differentiator
January 25, 2016
Why Read This Report
More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has unplugged the desktop Web and only engages with consumers via mobile. How will mobile trends impact brands in 2016? This report highlights the key mobile and app trends that B2C marketers should expect in 2016, and guides senior marketers in making the right calls when crafting their mobile marketing strategies for the coming year.
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Table of Contents
- Few Brands Embrace Integrated Mobile Strategies To Differentiate
- The Divide Between Mobile Web And Apps Starts To Fade
- In 2016, Mobile Enables Brand Innovation With Adjacent Technologies
- Supplemental Material
Forrester’s Global Business Technographics Telecommunications And Mobility Workforce Survey, 2016: Overview
August 18, 2016 | Tyler McDaniel
The Path To Mobile Marketing Mastery
March 23, 2016 | Jennifer Wise
Online Retailers: Focus On Serving Your Customers In Their Mobile Moments
July 17, 2015 | Tim Sheedy