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For eBusiness & Channel Strategy Professionals

2016 Australian Mobile Banking Functionality Benchmark

Westpac Maintains The Top Spot In Our Review Of Australian Banks' Mobile Services

June 27, 2016

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Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four large retail banks in Australia on 40 criteria. While all four make it easy for customers to access products and services, account information, and transactional features, Commonwealth Bank of Australia and Westpac continue to lead the pack with innovative features and extensive cross-channel guidance. This report helps eBusiness and channel strategy execs plan digital banking strategy by benchmarking their own mobile banking capabilities, identifying good practices, and developing improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • Westpac Cements Its Lead, But Most Banks Have Improved
  • Mobile Banking Best Practices Of Australian Banks
  • Recommendations

  • Use Mobile Banking As A Platform To Provide Differentiated Services
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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