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For eBusiness & Channel Strategy Professionals

2016 Canadian Mobile Banking Functionality Benchmark

CIBC And Scotiabank Lead, While All Canadian Banks Have Improved Functionality

May 27, 2016

Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in Canada using 40 criteria. While all of the Canadian banks deliver beyond the basics of mobile banking, with a variety of account information and transactional features available for a wide range of devices, CIBC and Scotiabank pulled ahead of their peers this year. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: CIBC And Scotiabank Lead
  • Mobile Banking Best Practices Of Canadian Banks
  • Recommendations

  • Move Toward Mobile Banking As A Platform For Customer Engagement
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents