2016 China Mobile Banking Functionality Benchmark
Alipay Retains A Slim Lead, But Traditional Banks CMB And ICBC Are Quickly Catching Up
June 6, 2016
Why Read This Report
We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of Alipay and five retail banks in China on 41 criteria. Last year's top performer Alipay has retained a slight edge over two incumbent banks: China Merchants Bank (CMB) and Industrial and Commercial Bank of China (ICBC). This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and improve their mobile banking services.
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Table of Contents
- Forrester's Mobile Banking Functionality Benchmark Methodology
- The Benchmark: Alipay Retains A Slight Edge Over CMB And ICBC
- Mobile Banking Best Practices Of Banks In China
- Enrich Mobile Banking Functionality To Win Customers
How Forrester Can Help
- Identify Your Mobile Banking Strengths And Weaknesses
- Supplemental Material
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