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For eBusiness & Channel Strategy Professionals

2016 India Mobile Banking Functionality Benchmark

ICICI Bank And DBS digibank Offer Customers The Best Mobile Banking Functionalities

July 13, 2016

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Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of six retail banks in India on 40 criteria. While most of the banks in the review provide a variety of transactional features for a range of devices, ICICI Bank provides the most comprehensive set, while DBS digibank pulls ahead on account/money management and service features. This report helps eBusiness professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: ICICI Bank Leads With Useful Mobile Services
  • Mobile Banking Best Practices Of Indian Banks
  • Recommendations

  • Move Toward Mobile Banking As A Platform To Engage Customers
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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