Report

2016 Canadian Life Insurance Digital Sales Functionality Benchmark

Sun Life Financial Leads Our First Review Of Canadian Life Insurer Digital Sales Functionality
November 30th, 2016
With Contributors:
Benjamin Ensor
Mike Chirokas
and Kyle Steinhouse

Summary

Digital touchpoints are changing how Canadians research and buy life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital functionality offered by five leading Canadian life insurance carriers and

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