Trends Report

2016 Commerce Technology Investment Trends: Omnichannel

February 16th, 2016
With contributors:
Fiona Swerdlow , Lily Varon , Adam Silverman , Diana Gold , Laura Glazer


For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significant and long-term investment commitments in commerce technology solutions. For multichannel retailers, there is little question that part of those investments must be to build, buy, and maintain omnichannel retail capabilities. But given constrained budgets and resources, what omnichannel capabilities are eBusiness leaders already offering? What are they looking to prioritize in 2016? And what capabilities are currently being put on the back burner? This report uses data from the Forrester/Internet Retailer Q3 2015 Commerce Technology Investment Survey to answer these questions. It is part of a series that acts as an update to our report written on commerce technology investment and platform trends in 2014.

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