2016 Mobile And App Marketing Trends

Integrating Mobile In Your Strategy As A Key Brand Differentiator
January 25th, 2016
With Contributors:
Luca Paderni
Nicole Dvorak
Jennifer Wise
Theresa Pappafotopoulos
Kasia Madej
and Laura Glazer


More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has unplugged the desktop Web and only engages with consumers via mo

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