Trend Report

2016 US Life Insurance Digital Sales Functionality Benchmark

PolicyGenius Leads Our First Review Of US Life Insurer Digital Sales Functionality

November 30th, 2016
With contributors:
Alyson Clarke , Benjamin Ensor , Kyle Steinhouse , Mike Chirokas

Summary

Digital touchpoints are changing how Americans are researching and buying life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital touchpoints of eight leading US life insurance sellers. These life insurers present relevant details quickly but are less effective at helping prospects find and pick the right coverage and advisor. This report is intended to help life insurance digital business professionals benchmark their own digital sales capabilities, identify best practices, and plan improvements to their digital sales tactics.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.