Best Practice Report

2017 European Mobile Banking Benchmark

BBVA Comes Top In Our Review Of European Mobile Banking Services

May 16th, 2017
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
With contributors:
Peter Wannemacher , Zhi-Ying Barry , Edoardo Zavarella , Benjamin Ensor , Alex Causey , Rachel Birrell

Summary

Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their financial well-being. To help digital banking teams understand how their services compare with their peers, identify good practices, and improve their mobile banking services, we used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 11 retail banks in Europe.

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