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For eBusiness & Channel Strategy Professionals

2017 India Mobile Banking Benchmark

ICICI Bank Leads Again, Setting The Bar For Mobile Banking In India

May 26, 2017


Why Read This Report

Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. To help digital banking teams understand how their services compare with their peers, identify good practices, and improve their mobile banking services, we used our Mobile Banking Benchmark methodology to evaluate the mobile banking services of seven retail banks in India.

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Table of Contents

  • Forrester's Mobile Banking Benchmark Methodology
  • The Benchmark: ICICI Bank Leads With Useful, Usable Mobile Services
  • Mobile Banking Best Practices Of Indian Banks
  • Recommendations

  • Stay Focused On Delivering Better Mobile Customer Experiences
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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