Best Practice Report

2017 India Online Banking Functionality Benchmark

ICICI Bank Stands Out By Offering Better Online Banking Services

June 12th, 2017
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
Arnav Gupta, null
Arnav Gupta
With contributors:
Frederic Giron , Benjamin Ensor , Erna Esa , Bill Nagel

Summary

Online banking customers in India use their providers' secure websites to complete tasks and achieve their banking objectives. Digital banking teams must keep a close eye on which goals a customer can complete via online banking and how conveniently they can complete those goals. To help digital banking teams improve their online banking services, Forrester used its Digital Banking Functionality Benchmark methodology to assess and score the secure websites of five banks in India across 51 criteria. This report outlines our findings as well as the insights and best practices our research uncovered.

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