Best Practice Report

2017 Indian Bank Digital Sales Functionality Benchmark

ICICI Bank Leads The Pack, Just Ahead Of Axis Bank

January 30th, 2018
Arnav Gupta, null
Arnav Gupta
With contributors:
Alyson Clarke , Benjamin Ensor , Bill Nagel


We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of five large retail banks in India. ICICI Bank leads the pack with a score of 55 out of 100, just ahead of Axis Bank's 54. These scores suggest that Indian banks need to improve their digital sales processes. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan their future investments.

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