Report

2018 Retail Best Practices Extended: Mobile Web

Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
April 27th, 2018
With
Alex Causey
Sam Wolken
and Peggy Dostie

Summary

Mobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence nearly 20% of offline European retail sales at some point i

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