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2020 Online Retail Forecast, Asia Pacific (COVID-19 Update)

ForecastView Asia Pacific Retail Forecast, 2019 To 2024, Models The Impact Of COVID-19 For 11 Countries

September 17, 2020

Why Read This Brief

Forrester has updated its online retail forecast for Asia Pacific to include the possible impact of COVID-19. Asia Pacific, including Australia, China, India, Japan, South Korea, Indonesia, Malaysia, Thailand, the Philippines, Singapore, and Vietnam, remains the largest region for online retail sales globally. Our forecast details online and offline growth across these 11 markets. It also gives a breakdown of mobile versus desktop commerce and provides historical data going back to 2009. Please note: This model and report were created based on the information available on July 7, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model when further adjustments are necessary.

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