Forecast Report

2020 Advertising Forecast, China (COVID-19 Update)

ForecastView China Advertising Forecast, 2020 To 2025 (COVID-19 Update) Models The Impact Of COVID-19 On Key Advertising Channels

November 4th, 2020
With contributors:
Xiaofeng Wang , Brandon Verblow , Himank Joshi , Reineke Reitsma , Reineke Reitsma

Summary

In the Forrester report “2020 Advertising Forecast, US (COVID-19 Update),” we forecast the impact of COVID-19 on advertising spend in the US. This follow-on report broadens our coverage to include the impact of COVID-19 on advertising spend in China. It analyzes possible recovery scenarios and estimates digital advertising spend through 2025, including forecasts for search, social, and banner advertising.

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