Summary
In the Forrester report “2020 Advertising Forecast, US (COVID-19 Update),” we forecast the impact of COVID-19 on advertising spend in the US. This follow-on report broadens our coverage to include the impact of COVID-19 on advertising spend in France, Germany, Italy, Spain, and the UK (Europe-5). For each country, we forecast digital advertising spend through 2025, including estimates for search, social, display banner, display video, and offline advertising. We also estimate the advertising spend on mobile devices versus computers within search, social, and display banner/video.
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