Forecast Report

2021 Online Retail Forecast, Asia Pacific

The Forecast Details Online And Offline Growth For 10 Product Categories Across Five Countries In Asia Pacific

August 18th, 2021
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Sanjeev Kumar, null
Sanjeev Kumar
With contributor:
Fiona Swerdlow

Summary

Online retail growth varies significantly across Asia Pacific (APAC), and the prevailing macroeconomic conditions and the agility to frame policies tackling the pandemic are two key factors. APAC countries were the first to be affected by the pandemic. They were also the first to impose stay-at-home restrictions, which led to store closures pushing buyers to move their purchases online. Overall, e-commerce grew by 16% in APAC in 2020. Among retail categories, grocery grew the fastest, at 46% in the region in 2020 — a trend we see continuing in 2021. This report presents our APAC online retail forecast from 2020 to 2025.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.